LG and Meta have recently announced a strategic collaboration focusing on extended reality (XR) devices and technologies. This partnership aims to combine Meta’s expertise in virtual reality (VR) and augmented reality (AR) experiences with LG’s capabilities in building mixed-reality devices.
In late 2023, LG established an XR business unit within its Home Entertainment division, signaling its commitment to developing cutting-edge XR devices. The company’s vision is to leverage Meta’s platform along with its own content and service capabilities from its TV business to create a unique ecosystem in the XR domain.
Meta CEO Mark Zuckerberg recently met with LG Electronics CEO William Cho and President of Home Entertainment, Park Hyoung-sei, at the LG Twin Towers in Yeouido, Seoul. During the meeting, the executives discussed business strategies and considerations for the development of next-generation XR devices. LG leadership also had the opportunity to experience Meta’s Quest 3 headset and Ray-Ban smart glasses, showing interest in Meta’s large language model (LLM) stack and on-device AI integration.
The collaboration between LG and Meta is expected to enhance hardware and product development efficiency for both companies. While LG brings its cutting-edge product and quality capabilities to the table, Meta contributes its core technological elements to drive innovation in next-gen XR devices.
Reports suggest that LG and Meta have been working on the development of the Meta Quest Pro 2 headset, which is rumored to be launched in 2025. The specifics of the partnership remain undisclosed, leaving questions about whether the companies will work on separate products or co-create co-branded devices.
As Meta’s Zuckerberg embarks on a tour of Asia, starting with South Korea, he is expected to meet with President Yoon Suk Yeol and other technology leaders. This visit marks Zuckerberg’s first trip to the country in a decade and signifies Meta’s interest in expanding its partnerships and collaborations in the region. The CEO is also scheduled to visit Japan and India as part of his trip to forge new relationships and explore opportunities for growth in the XR space.
Overall, the collaboration between LG and Meta holds promise for the development of next-generation XR devices that could revolutionize the way we experience virtual and augmented reality. By leveraging each other’s strengths and expertise, the two companies are poised to bring innovative XR solutions to the market and create a lasting impact in the tech industry.