Plastic People: The Hidden Crisis of Microplastics, a 90-minute feature documentary produced by Canada’s White Pine Pictures, is set to make its world premiere at SXSW. The film delves into the detrimental impact of plastic pollution on the environment and human health, shedding light on the alarming presence of microplastics in our everyday lives. Rainmaker Content, a UK-based international distributor, has secured the worldwide sales rights for the film, marking a significant partnership in raising awareness about the global addiction to plastic.
Greg Phillips and Vicky Ryan, key executives at Rainmaker Content, have a longstanding collaboration with White Pine Pictures, spanning nearly two decades. Their partnership dates back to their tenure at Kew Media Group, where they represented a range of impactful projects, including the TV drama series The Border, feature documentary Toxic Beauty, and Margaret Atwood: A Word After a Word After a Word is Power. With Plastic People positioned as a sequel to Toxic Beauty, the documentary promises to deliver a thought-provoking exploration of the escalating plastic crisis.
The synopsis of Plastic People underscores the resilience of plastic as a material that perpetually lingers in the environment. Shockingly, only 10% of plastic is recycled, leaving the remaining 90% to degrade into harmful microplastics. Through groundbreaking investigative testing on the toxicity levels of microplastics in the human body, the film exposes the pervasive presence of these minuscule particles in our organs, bloodstreams, and even the placentas of new mothers. Co-directed by Ziya Tong, an esteemed author and science journalist, and Ben Addelman, Plastic People adopts a personal approach by immersing viewers in the firsthand experiences of leading scientists and engaging in revealing experiments.
Produced by Vanessa Dylyn and Stephen Paniccia, and executive produced by Peter Raymont and environmentalist Rick Smith, Plastic People has garnered financial support from various entities, including Telus Communication’s Telus Independent, the Canada Media Fund, the CMF POV Fund, Telefilm Canada, and several philanthropic organizations. The documentary stands as a testament to the collaborative effort of industry experts and activists committed to addressing the pressing issue of plastic pollution.
In a statement, Phillips, Co-CEO of Rainmaker, emphasized the urgent need to confront plastic pollution not only as an environmental concern but also as a looming threat to human health. Plastic People marks a pivotal moment in filmmaking, offering a comprehensive exploration of the detrimental effects of plastic on our well-being while advocating for tangible solutions. With the rise of awareness-driven initiatives like Plastic People, the documentary industry is poised to drive meaningful change in the fight against plastic pollution.
Plastic People: The Hidden Crisis of Microplastics stands as a poignant reminder of the urgent need to address the global plastic crisis. Through its compelling narrative and immersive storytelling, the documentary invites viewers to reflect on their consumption habits and embrace sustainable practices to combat plastic pollution. As the film makes its debut at SXSW, it serves as a catalyst for meaningful dialogue and collective action in safeguarding the health of our planet and future generations.
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