Google Search recently announced updates to its removal processes and ranking systems in an effort to combat non-consensual fake explicit imagery, also known as deepfakes. The tech giant’s new strategy involves the quick removal of explicit deepfakes and the demotion of websites hosting such content to ensure that it does not appear prominently in Search results. These changes are aimed at discouraging bad actors from using artificial intelligence (AI) to create harmful content.
One significant update includes the simplification of the process for requesting the removal of explicit deepfakes. Previously, individuals had to jump through hoops to have harmful content removed, but now Google aims to make this process more accessible and streamlined. By implementing an easier removal process, Google hopes to empower individuals to take control of their online presence and security.
With the rise of explicit deepfakes targeting celebrities, social media influencers, and other prominent figures, Google recognized the need to take action. The company’s updated content removal process now includes additional steps to ensure that requested deepfakes featuring individuals are thoroughly eliminated. This proactive approach is designed to provide individuals with peace of mind and prevent similar harmful content from resurfacing in the future.
Impact on Search Rankings
Google has revamped its ranking systems to prioritize non-explicit, high-quality content in search results when explicit deepfakes are requested. By filtering out explicit results and promoting relevant, non-harmful content, Google aims to reduce exposure to fake explicit imagery by up to 70 percent. Users will now have a more positive search experience, viewing content that adds value instead of detrimental deepfakes.
In addition to removal processes, Google will also demote websites that have a high volume of removal requests for explicit deepfakes. This signal indicates to Google that the site is of low quality and not suitable for promoting harmful content. By penalizing websites that host deepfakes, Google aims to discourage the dissemination of fake explicit content and protect individuals from potential harm.
Looking ahead, Google is exploring ways to differentiate between explicit content that is consensual, such as a scene from a movie, and non-consensual deepfakes. By distinguishing between the two, Google hopes to better address the issue of harmful deepfakes and protect individuals’ digital identities. This ongoing effort reflects Google’s commitment to enhancing online safety and security for all users.
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