In a recent interview with CNBC, Qualcomm CEO Cristiano Amon disclosed that the chip designer is collaborating with Samsung and Google to develop a set of mixed-reality glasses that are connected to a smartphone. This announcement marks a departure from Apple’s strategy, which recently unveiled a larger headset. The partnership between Google, Samsung, and Qualcomm aims to explore mixed-reality technology, a blend of augmented and virtual reality that overlays digital images onto the real world.
Amon expressed excitement over the upcoming product, emphasizing that it will offer new experiences for consumers. He envisions a scenario where anyone with a smartphone would also purchase companion glasses to enhance their digital interactions. Drawing parallels to Meta’s Ray-Ban smart glasses, Amon highlighted the potential seamless integration between smartphones and smart glasses.
Qualcomm has positioned mixed reality as a prominent focus area as the company diversifies beyond smartphones. With the Snapdragon AR1 Gen 1 chip designed specifically for smart glasses, Qualcomm aims to enable AI applications to run directly on the device instead of relying on cloud processing for enhanced performance. Amon emphasized the importance of distributing AI processing across various devices to unlock new possibilities.
While virtual and augmented reality headsets remain a niche market compared to smartphones, the demand for more user-friendly devices is on the rise. The International Data Corporation projects a shipment of 9.7 million VR and AR headsets this year, underscoring the growing interest in mixed-reality technologies. Smart glasses offer a more stylish and convenient alternative to traditional bulky headsets, potentially attracting a wider consumer base.
Amon envisions a future where smart glasses are as ubiquitous as regular eyewear, seamlessly integrating into users’ daily lives. Google, Samsung, and Qualcomm’s collaborative efforts are set to introduce a new wave of mixed-reality devices that prioritize user comfort and style. In contrast to Apple’s Vision Pro headset, which is worn on the head and controlled via hand gestures, the upcoming smart glasses promise a more streamlined and elegant user experience.
While specifics about the joint project involving Google, Samsung, and Qualcomm remain scarce, industry experts anticipate an imminent announcement from Samsung regarding a new “mixed-reality platform.” This platform, likely a software product, is expected to complement the hardware advancements made by Qualcomm in the smart glasses space. As the mixed-reality market continues to evolve, collaborations between tech giants are poised to drive innovation and redefine the future of wearable technology.
Overall, the partnership between Google, Samsung, and Qualcomm signifies a shift towards more accessible and stylish mixed-reality devices that cater to a broader audience. By combining cutting-edge technology with user-centric design principles, these companies are poised to revolutionize the way we interact with digital content in the physical world. As the mixed-reality market matures, consumers can look forward to a new era of immersive and seamless experiences powered by smart glasses.