Abercrombie & Fitch, the iconic retail brand, is currently experiencing a resurgence in popularity after a period of decline. However, the company is now facing a major setback as it is being sued for allegedly disregarding the sexual misconduct of its former CEO, Mike Jeffries. The lawsuit claims that Jeffries operated a sex trafficking ring, exploiting aspiring male models who aspired to work for Abercrombie. These allegations have come to light following a recent investigation by the BBC. Abercrombie has expressed its disgust at the alleged behavior and is conducting an independent investigation into the matter.
The Lawsuit
The lawsuit, filed in the Manhattan federal court, accuses Mike Jeffries and Abercrombie & Fitch of multiple instances of sexual abuse and exploitation. David Bradberry, the plaintiff, claims that he was recruited for a modeling opportunity by the brand in 2010. He was introduced to a scout who promised to facilitate a meeting with Abercrombie and its CEO. However, to secure this meeting, Bradberry alleges that he was coerced into performing sexual acts on the scout. Furthermore, Bradberry claims that he was then sexually assaulted by Jeffries himself during a casting event at the CEO’s house in the Hamptons. The lawsuit states that over 100 other victims experienced similar events, and Abercrombie allowed this abuse to occur.
The Response
Abercrombie & Fitch released a statement expressing its shock and disgust at the allegations made against Mike Jeffries. The company claims that its current leadership team and board of directors were unaware of the alleged sexual misconduct during Jeffries’ tenure. Abercrombie has engaged an outside law firm to conduct an independent investigation into the matter, following the recent BBC exposé. The company has reiterated its commitment to a zero-tolerance policy towards abuse, harassment, or discrimination.
Mike Jeffries was appointed as Abercrombie & Fitch’s CEO in 1992 with the task of revitalizing the brand. Under his leadership, Abercrombie became highly successful, gaining a prominent position in the retail industry. The brand was known for its provocative advertising campaigns and the presence of shirtless male models outside its stores. However, this era of success was overshadowed by accusations of discrimination against the company’s staff. In 2004, Abercrombie settled a class-action lawsuit for $40 million, which alleged discrimination against employees of minority backgrounds. The company also faced a case of age discrimination in 2012. These incidents tarnished the brand’s reputation and contributed to its declining popularity.
Following Mike Jeffries’ departure in 2014, Abercrombie & Fitch underwent a significant rebranding process under the leadership of CEO Fran Horowitz. The company aimed to shed its controversial image and promote inclusivity. As a result, Abercrombie has experienced surprising success, with its earnings and profits surpassing expectations. Despite the challenging economic climate and the closure of numerous retail stores, Abercrombie has opened new locations. This has led to the company’s shares more than doubling in value this year.
The Future of Abercrombie & Fitch
Abercrombie & Fitch’s current legal troubles present a significant challenge to its ongoing success. While the allegations against former CEO Mike Jeffries are deeply troubling, the company’s response and commitment to investigating the matter independently are positive indicators. Abercrombie’s efforts to rebrand itself as an inclusive retailer have been well-received, and its recent financial performance suggests that it may have turned a corner. Nevertheless, the outcome of the lawsuit will undoubtedly affect Abercrombie’s reputation and may impact its future growth.
Abercrombie & Fitch is confronting serious allegations of sexual misconduct involving its former CEO, Mike Jeffries. The company is facing a lawsuit that claims it turned a blind eye to Jeffries’ alleged actions. While Abercrombie has expressed shock and launched an independent investigation, the outcome of this legal battle could have serious repercussions for the brand’s ongoing success. The rebranding efforts and improved financial performance in recent years may be undermined by the allegations made against the company. Only time will tell how Abercrombie & Fitch can navigate this challenging situation and regain the trust of its customers.