The Nevada desert is about to become the epicenter of entertainment next year as Paramount Global announced its plans for a four-day brand-promotion event tied to Super Bowl LVIII. Building on the success of last season’s record-breaking Super Bowl, Paramount is set to create a thrilling experience for attendees by constructing a remarkable “Paramount Mountain” on top of the volcano at the Mirage along the Las Vegas Strip. This extraordinary event aims to showcase the diverse array of brands under the Paramount umbrella and engage fans like never before.
Paramount Global’s ambitious venture will take place from February 8-11, coinciding with the annual NFL championship game. With over 100 million viewers tuning in each year, the Super Bowl presents a golden opportunity for Paramount to captivate a massive audience. By partnering with the NFL, Paramount aims to drive growth and engagement with its portfolio of beloved brands, including CBS, CBS Sports, Paramount+, Nickelodeon, MTV, and more.
At the heart of Paramount Mountain, there will be a myriad of interactive fan experiences built around the company’s iconic franchises, guaranteeing a memorable adventure for attendees. From the thrilling world of Transformers to the captivating Yellowstone, fans will have the chance to immerse themselves in the realms of their favorite Paramount properties. Additionally, fans of UEFA Champions League, Dora the Explorer, Ghosts, and Sistas will also find themselves engrossed in the breathtaking offerings of Paramount Mountain.
EVP and Chief Brand Officer at Paramount Global, Josh Line, expressed his excitement about the event, stating, “Paramount’s ‘Mountain of Entertainment’ in Las Vegas is an exciting, fan-focused physical manifestation of the expansive and popular content from across our portfolio of brands.” This event serves as a testament to the power and popularity of Paramount’s broad range of hits across various genres. Super Bowl LVIII provides the perfect platform to demonstrate the scope and impact of Paramount’s content.
At the heart of the event, the Paramount+ Lodge will offer attendees a chance to explore the various realms that embody Paramount’s streaming service. This immersive experience will transport fans into the diverse and captivating world of the streaming platform, further enticing them to engage with the expansive catalog of content available. In addition, the Funicular Experience will provide fans with an adrenaline-pumping gondola ride simulation, complete with chilling winds and dizzying heights. Paramount characters and brands will guide fans back and forth between the mountain’s peak, creating an exhilarating journey for all.
Paramount’s upcoming event in Las Vegas promises to be an extraordinary entertainment experience not to be missed. With its lineup of renowned brands and immersive fan experiences, Paramount Mountain will undoubtedly leave a lasting impression. As the countdown to Super Bowl LVIII begins, fans and enthusiasts eagerly anticipate the marvels that Paramount Global has in store. Mark your calendars for February 8-11, 2024, when Paramount Mountain will redefine entertainment in the Nevada desert.