Gravitas Ventures recently secured U.S. and Canadian distribution rights for the documentary “Don’t Fall in Love With Yourself,” which delves into the life and career of the influential musician-artist-actor Justin Pearson. Directed by Jon Nix, the film is set to be released on August 20 through Gravitas Ventures’ hybrid distribution system, reaching a wide audience across various platforms such as Comcast, Amazon Prime Video, Peacock, Spectrum, Apple TV, Dish, Google Play, DirecTV, and more.
The documentary promises to take viewers on a unique journey through Justin Pearson’s life, from childhood tragedy to his involvement in the San Diego punk scene as a pivotal member of bands like Swing Kids, The Locust, Dead Cross, and Retox. It also showcases his ventures as an actor, including appearances alongside Asia Argento and a notable feature on The Jerry Springer Show. Pearson’s impact on other artists is highlighted through the creation and pioneering promotion of his record label, Three One G Records, ultimately leading to his rise to cult celebrity status.
Director Jon Nix expressed his long-held desire to bring Pearson’s story to the screen, driven by a fascination with San Diego noise music and the compelling narratives surrounding it. Nix believes that Pearson encapsulates the essence of that world, making him a central figure in the documentary. The film aims to introduce a broader audience to Pearson’s story and the unique music scene he was a part of.
Bill Guentzler, SVP of acquisitions and operations at Gravitas Ventures, played a key role in negotiating the acquisition deal with Dan Rozenblum from 33 & West on behalf of the filmmaker. Guentzler expressed excitement about bringing “Don’t Fall in Love With Yourself” to a diverse audience, praising the documentary for its immersive exploration of Pearson’s career and creative vision.
Produced by TurnStyle Films, the documentary is helmed by Jamie Overstreet with Matthew Chojnacki serving as the executive producer. Justin Pearson himself reflected on the filming experience, acknowledging the surreal yet enjoyable nature of capturing his personal journey within a subculture. Pearson hopes that the audience, whether familiar or new to the music scene, will find the documentary both mind-blowing and entertaining.
As a leading distributor of independent feature films and documentaries, Gravitas Ventures is committed to connecting filmmakers and producers with global distribution opportunities. The company’s acquisition of “Don’t Fall in Love With Yourself” underscores its dedication to showcasing diverse and compelling stories that resonate with audiences worldwide.
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