Ford Motor Company is setting the stage for a significant upgrade with the 2025 Expedition, aiming to elevate its position in an increasingly competitive full-size SUV market. The comprehensive redesign emphasizes not only aesthetic appeal but also practical functionality, reflecting a modernized exterior that seamlessly blends with a luxurious interior. The Expedition’s revamped commitment to comfort and convenience features includes a strikingly large 24-inch driver display, which contributes to an intuitive driving experience. This effort demonstrates Ford’s understanding of the importance of customer engagement, as the automaker revealed that over 1,100 hours were spent gathering insights from users about their daily lifestyles.
Trevor Scott, Ford’s general manager for Utilities, highlights the company’s dedication to understanding customer needs: “We rethought and redesigned Expedition to help customers make the most of their precious time with family.” This sentiment underlines the emphasis on creating a vehicle that not only serves as transportation but also enhances family experiences. The introduction of the BlueCruise hands-free highway driving system is a significant technological leap, providing drivers with enhanced autonomy while on the road. The thoughtful integration of these systems speaks volumes about Ford’s commitment to innovation aimed at improving drivers’ day-to-day experiences.
While the specifics of the 2025 Expedition’s pricing remain undisclosed, current model prices range from $55,000 to $84,000, indicating that affordability will play a crucial role in the vehicle’s market appeal. With an average transaction price hovering around $70,000, Ford faces the strategic challenge of enticing consumers who now have a wider array of choices than ever before. The growing popularity of three-row crossovers, such as the Kia Telluride and Hyundai Palisade, which are more cost-effective than the Expedition, adds another layer of competition in the full-size SUV arena. As newcomers like the Jeep Wagoneer make their presence felt, differentiating the Expedition will be key to retaining loyal customers while attracting new ones.
The competition for full-size SUVs has evolved significantly since the Expedition’s last redesign seven years ago. General Motors’ offerings remain dominant in this space; however, newer contenders from both Stellantis and Asian manufacturers are reshaping consumer options. The overall segment for mainstream full-size SUVs has grown, now accounting for 2.7% of the U.S. market—an increase from just 2% in 2017. This growth, along with a notable sales tally of approximately 312,500 units by September, signals a robust marketplace that Ford is keen to tap into.
In this redesign, Ford is showcasing a series of distinct models for the 2025 Expedition, including the Active, Platinum (with an “Ultimate” trim), King Ranch, and the newly introduced Tremor, catering to various consumer preferences, especially for off-road capabilities. Available in both standard and extended “Max” versions, the Expedition will be powered by a 3.5-liter EcoBoost V6 engine or a high-output variant boasting 440 horsepower and 510 foot-pounds of torque. By diversifying its offerings and enhancing performance metrics, Ford is setting the stage for an exciting entry into the full-size SUV market that prioritizes both power and practicality.
The 2025 Ford Expedition is set to make waves in the automotive industry, but it will need to navigate a complex landscape of competition and consumer preferences. Ford’s comprehensive approach to design, technology, and performance will ultimately determine its success in capturing market share in the ever-evolving full-size SUV segment.