On a significant day for smartphone enthusiasts in the Philippines, Itel has officially unveiled its latest midrange smartphones, the Itel S25 and the Itel S25 Ultra. As the tech world anticipates the arrival of Samsung’s flagship Galaxy S25 series in early 2025, Itel carves out its niche by introducing devices that blend affordability with advanced features.
Both the Itel S25 and S25 Ultra come with a striking 6.78-inch AMOLED display, offering vibrant colors and deep contrasts that enhance the overall viewing experience. A notable feature of these models is the under-display fingerprint scanner, a sophisticated touch that aligns the devices with contemporary design trends. The Ultra variant takes a step further with its curved AMOLED screen, providing a more immersive experience. Both devices boast a refresh rate of 120Hz, ensuring smooth scrolling and responsiveness, crucial for multimedia consumption and gaming.
While the chipset details for the Itel S25 remain undisclosed, the Itel S25 Ultra is equipped with the Unisoc T620 chipset, combined with 8GB of LPDDR4X RAM. This setup promises adequate performance for multitasking and running demanding applications. Both models are preloaded with Android 14, and users can expect updates to Android 15, demonstrating Itel’s commitment to keeping their devices current with the latest software enhancements.
Photography enthusiasts will appreciate the dual 50-megapixel rear camera system, complemented by a 32-megapixel front-facing camera for selfies and video calls. This configuration suggests that Itel is prioritizing high-quality imaging in its midrange offerings. The combination of powerful cameras and enhanced software capabilities positions the Itel S25 and S25 Ultra as competitive options for users who are keen on mobile photography.
Both models feature a robust 5,000mAh battery, ensuring that daily usage is supported without frequent recharging. However, a notable omission is the lack of mention regarding fast charging support, which could be a drawback in today’s fast-paced environment. Connectivity options are comprehensive, including 4G LTE, Wi-Fi, Bluetooth, GPS, and NFC, along with a USB Type-C port. The Ultra model further stands out with an infrared transmitter for controlling household devices, showcasing versatility in functionality.
Durability is also a focus, with the Itel S25 showcasing an IP54 dust and splash resistance rating, while the S25 Ultra steps it up with an IP64 rating. This feature makes both phones suitable for various environments, contributing to their reliability. In terms of pricing, the standard model starts at PHP 5,799 (approximately Rs. 8,400), while the S25 Ultra is priced at PHP 10,999 (around Rs. 15,900). This competitive pricing strategy is likely to attract cost-conscious consumers looking for high-value smartphones.
With the launch of the Itel S25 and S25 Ultra, the company is positioned to challenge its competitors in the midrange smartphone segment. Offering a combination of advanced features, appealing design, and a budget-friendly price point, these models are set to resonate well with consumers across the Philippines. As it stands, Itel has made a substantial entry into the market, establishing itself as a formidable player in the smartphone landscape.