Amazon Fire TV is taking a step towards revolutionizing the way users discover new shows and movies with its latest artificial intelligence (AI) powered feature upgrade. By integrating its in-house AI model into the search feature, Amazon aims to simplify the process of finding relevant content based on genre, plot, and more.
The new AI search feature, described as a personalized content recommendation tool, is now being rolled out in the US in English. According to Amazon, the inspiration behind this update stems from the fact that the average streaming customer spends more than 10 minutes searching for options every time they access their streaming services, as highlighted in Nielsen’s 2023 State of Play report.
With the implementation of AI capabilities in the search feature, Fire TV users can now look for content using complex search queries such as “Show me psychological thrillers with surprise endings.” The ability to search based on topics, genres, plots, characters, actors, and even quotes opens up a wide array of possibilities for users to discover new and exciting content.
One of the key advantages of the AI search feature is its integration with multiple streaming platforms. In addition to providing results from Prime Video, the feature also includes content from other subscription libraries such as Netflix, Disney+ Hotstar, and more. This ensures that users only see the content that is already available to them for free, enhancing their overall viewing experience.
The AI search feature is also Alexa-supported, allowing users to verbally search for content recommendations instead of typing them out. This hands-free functionality adds a new level of convenience for users, enabling them to quickly find the content they are looking for without any hassle.
The AI search feature is currently available to users in the US in English on select Fire TV devices running Fire OS 6 and later. Amazon has plans to expand the feature to all eligible devices in the coming weeks, although no specific timeline has been provided for a global release or support for additional languages.
Amazon’s integration of AI capabilities into the Fire TV search feature represents a significant step forward in enhancing content discovery for users. By leveraging the power of artificial intelligence, Amazon is setting a new standard for personalized recommendations and streamlined search functionality in the world of streaming platforms.
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