The highly anticipated film adaptation of the Broadway sensation “Wicked” has successfully cemented its status as a phenomenal entry in the cinematic landscape, particularly within the realm of musical films. Universal Pictures, which brought this enchanting story to life, is now basking in the adulation of audiences and industry analysts alike, projecting a staggering $165 million in global revenue for its opening weekend. With a significant portion, approximately $117 million, anticipated from the domestic market, and an impressive $48 million from international markets, “Wicked” has decidedly set a new benchmark for films derived from Broadway adaptations.
The statistics are telling — “Wicked” has surpassed its predecessors to become the most successful opening weekend for a Broadway adaptation, eclipsing the previous record held by “Les Miserables,” which grossed $103 million. Notably, this opening also positions “Wicked” as the fourth-largest launch weekend for any musical globally, outpacing other classics like “The Little Mermaid,” which previously held considerable box office acclaim. Such achievements highlight not only the popularity of the source material but also the filmmakers’ ability to connect with audiences worldwide.
While the film has only been released in 61 overseas markets, representing 65% of its potential international footprint, the initial numbers are promising. Major markets such as France, China, Germany, and Japan have yet to open, which bodes well for the film’s revenue potential in the weeks to come. In comparable markets that do feature “Wicked,” the film is set to achieve the highest start for a Broadway adaptation, once again besting “Les Miserables.”
The international landscape shows “Wicked” performing exceptionally well, with a remarkable $48 million in overseas earnings projected. This positions it as the sixth highest opening weekend for a musical at the international box office, ahead of films such as “Mamma Mia: Here We Go Again.” Excitingly, it marks the seventh-largest opening for a musical in analogous markets, showcasing its universal appeal transcending cultural boundaries.
Among these key markets, the UK has demonstrated particular enthusiasm for the production, fueled by star performances from Cynthia Erivo as Elphaba and Ariana Grande as Glinda. With an expected $15 million through its opening weekend, the film achieved a staggering $4.9 million on its first day alone, commanding a robust 63% share of the total box office. Such figures underscore the audience’s eagerness and the excitement surrounding this adaptation.
Australia, too, has embraced “Wicked,” taking the lead as the top title in the region after its Thursday release. With multiple record-breaking achievements for the opening day thus far in 2024, the film continues to captivate viewers. Meanwhile, South Korea’s reaction has been equally strong, with positive market signals reflected in a 94% CGV Egg score, indicating high audience satisfaction.
Despite the strong performance of “Wicked,” it is essential to recognize the competitive landscape in which it finds itself. Paramount’s “Gladiator II,” which commenced its international rollout last weekend, also seeks to capture significant market share, aiming for an overarching global total that could surpass $200 million. The battle for box office supremacy will play out over the next few weekends, with “Wicked” aiming to sustain its momentum against established franchises.
Ultimately, the success of “Wicked” marks a pivotal moment for musical adaptations in cinema. As audiences continue to seek engaging and captivating storytelling, the strong box office performance promises to usher in a new era for similar projects. Universal’s achievement could potentially influence how future adaptations are approached, driving studios to take more risks with adaptations in the much-beloved musical genre.
“Wicked” is not merely a film; it represents a cultural phenomenon that has resonated with audiences globally. As it continues to make its mark across international borders, the anticipation surrounding its future performances only heightens the excitement for musicals in cinema. A significant new chapter is unfolding, with “Wicked” leading the charge toward a more vibrant, diverse film landscape.