Former President Donald Trump recently made headlines by writing a social media post asking his supporters to give Anheuser-Busch a “second chance.” This came after UFC president Dana White personally approached Trump, requesting his support for the beer company. Anheuser-Busch faced significant criticism last year due to a controversial marketing promotion with a transgender influencer, which led to a backlash. In this article, we will delve deeper into the situation and explore Trump’s perspective on the matter.
According to a reliable source, Dana White personally reached out to Donald Trump, urging him to publicly express positive views about Anheuser-Busch. As the head of the leading mixed martial arts promotion, White recognized the potential impact Trump’s support could have on the company’s reputation. Trump’s subsequent social media post on his Truth Social platform showcased his knowledge of specific details regarding Anheuser-Busch’s operations. He highlighted the company’s $700 million annual expenditure on American farmers, their employment of 65,000 Americans, and their provision of scholarships to families of fallen military members. Trump’s post concluded with the question, “Anheuser-Busch is a GREAT American brand that perhaps deserves a Second Chance?”
UFC, owned by TKO Group Holdings, entered into a partnership with Anheuser-Busch in October. The deal, reportedly worth $100 million, made Bud Light the official beer partner of the mixed martial arts company. In the press release announcing the collaboration, Dana White emphasized the alignment of core values between UFC and Anheuser-Busch. He stated, “There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for.”
When asked for comment on Dana White’s conversation with Trump, the UFC remained silent. Similarly, Anheuser-Busch did not respond to a request for comment regarding the situation. This lack of official statements from the parties involved leaves room for speculation and interpretation.
In Trump’s social media post, he not only implored his followers to reconsider their stance on Anheuser-Busch but also hinted at a potential list of companies he believes are “woke.” He stated that he was “building a list” and may release it for the world to see. Trump called on his supporters to “go after those companies that are looking to DESTROY AMERICA!” The absence of specific details regarding the companies in question has generated curiosity and anticipation among his followers.
Just a few days prior to his post in support of Anheuser-Busch, Donald Trump publicly criticized the beer company. On social media, he called their Bud Light advertisement the “WORST AD in history” and highlighted the monumental loss in market capitalization that followed its release. However, his more recent promotion appears to indicate a willingness to reconsider his previous stance.
It is worth noting that Trump’s endorsement of Anheuser-Busch is not a standalone act. He attended a UFC event in Las Vegas alongside Dana White and musical artist Kid Rock, adding to his history of attendance at previous UFC events. These connections further emphasize the importance of Trump’s opinion and support for the company.
The call for a “second chance” for Anheuser-Busch stems from a personal request made by UFC president Dana White to former President Donald Trump. Trump’s subsequent social media post highlighted positive aspects of the company’s operations and posed the question of whether they deserved another opportunity. The partnership between UFC and Anheuser-Busch adds additional weight to Trump’s support. As Trump builds anticipation for the potential release of a list of “woke” companies, the impact of his endorsement on Anheuser-Busch’s reputation remains to be seen.