The Rise of Threads: A Look at the 175 Million User Milestone and India’s Involvement

Threads, the microblogging platform owned by Meta, has recently surpassed the milestone of 175 million monthly active users. Launched as an alternative to X (formerly known as Twitter) on July 6 last year, Threads has quickly gained popularity among users, with India emerging as one of its most active markets. This article will delve into the details of Threads’ growth, user engagement, and the unique features that have attracted a large number of users, particularly from India.

According to Meta, Indian users have been among the most active on Threads, using the platform to share their thoughts and opinions on a wide range of topics. Popular conversations on Threads in India revolve around films, television, OTT content, sports, and celebrities. Users from India are more likely to tag other accounts in their posts and include video clips, indicating a high level of engagement on the platform. Moreover, the craze for cricket in India has found its way to Threads, with discussions around national and international matches, including the IPL, the T20 Cricket World Cup, and Women’s Premier League 2024.

Content Creation and Features

Meta has noted that content creators from India are actively exploring Threads to showcase their interests and niche areas. The platform has become a hub for fashion enthusiasts, meme creators, and individuals sharing diary-style content. Threads offers a unique space for users to connect with like-minded individuals and express themselves through various forms of content. Meta CEO Mark Zuckerberg launched Threads with the vision of providing a microblogging service similar to its competitor X, currently owned by Elon Musk. With the integration of Threads with Instagram, the platform gained traction among users, leveraging Instagram’s vast user base of approximately 2.4 billion active users.

Threads has seen significant growth since its launch, with over 100 million downloads on Android devices as of the latest data on Google Play. The platform boasts a 4.2-star rating based on user reviews, indicating a positive reception from users. Meta has been consistently rolling out new features to enhance the user experience on Threads. In May, the platform introduced multi-column feeds on the desktop version, providing users with a more interactive browsing experience. Additionally, Threads is currently testing an automatic archiving feature for posts, allowing users to conveniently hide previous posts.

Threads has witnessed remarkable growth and user engagement since its inception, with India playing a significant role in driving the platform’s success. The platform’s focus on user-generated content, diverse topics of discussion, and seamless integration with Instagram has contributed to its popularity among millions of users worldwide. As Threads continues to evolve and introduce new features, it is poised to become a leading microblogging platform in the social media landscape.


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